Every person is unique, creative, resourceful, and whole, and this is what gives them the ability to face life’s challenges and achieve the goals they have set for themselves: to connect with their existing abilities, to grow, and to achieve the next thing in their world.

Personal coaching or business coaching in all its fields, their essence is expertise in managing a significant and sustainable change process. The process is defined in time, it is based on a professional relationship, and on a basis of openness and trust between the trainee and the personal trainer. The coaching is focused on practical results, and its main purpose is to assist the trainee in optimal self-realization and achieving the goals he seeks in accordance with his values, aspirations and talents. The coaching process allows the trainee to recognize his strengths, the thought patterns that govern him, as well as to create ideas and concepts to promote the achievement of his goal.

In the process of personal training, the coach creates a space in which the trainee can shape his vision in the areas he has chosen to promote, and work towards its realization. The coaching process, by its very nature, results in personal exposure for the trainee, and therefore requires the trainee’s full trust in the coach.

What helps maintain a space of trust and professionalism? For personal training in all its forms, coaching has a professional code of ethics designed to frame and ensure a system of trusting relationships among coaches and the coaching profession. The coaching profession is accompanied by a professional code of ethics and rules of conduct to which every coach is obligated. As someone who previously served as the chairwoman of the Coaches’ Association in Israel, I see enormous importance and a true commitment to the profession and the professional ethics that accompany it.

When everything is comfortable, flowing and pleasant, most of us will not reach the process of personal training. Usually the need and desire arise following external events that are forced upon us, a deep feeling that something is not going our way, a lack of satisfaction and pleasure, frustration and the need for significant change. When the desire for progress and the creation of a more appropriate and precise future, a desire for improvement in life, arise in you, it is time to begin the process of personal training.

When something doesn’t happen the way you expected or wanted, the tendency is to think it’s a matter of reality, possibilities, missed opportunities, or other people failing us. But in fact, even if there is a certain amount of truth to this, the deeper truth is that it’s probably fear and your own perception of the world that are stopping you more than anything else from achieving what’s right for you right now.

In the process of personal coaching, we will identify these places, which will enable tremendous progress and the fulfillment of a path you only dared to dream of. Personal coaching greatly assists in achieving significant goals, while removing obstacles in the way, understanding internal and external behavior, ways of communicating with the world, connecting to internal needs, strengths and challenges in yourself, and the true meaning of behavior and action in life itself.

In the coaching process (as well as sometimes in coaching workshops or consulting groups) we look at the worldview that has served us to date, and how it serves or serves less on the path to achieving goals. We will examine: Does the perception match your current desire? What are the habits and behaviors that worked and did not work, what is their impact on results, and what is needed to create change in order to overcome fears of change and achieve your goals today?

In the process of professional personal coaching, we will seek to understand and build what is most right for you now in life with a forward-looking perspective – what and how you would like your life to look now, what is the path that will allow you to advance goals and aspirations in life, overcome setbacks and move forward.

Important to know: Entering a coaching process is a declaration of commitment to yourself and to the personal and professional advancement of your life. During 6-10 sessions, usually held once a week, a work plan is built to create change.

A process of professional personal training can take place both in a face-to-face meeting at the clinic and remotely via a phone call or Zoom and the like.

Our natural tendency is to want to meet face to face in order to get to know each other, to be in the same space so that trust and intimacy are possible. But the Corona days teach us that this is not a limitation. Coaching can also take place over the phone, via Zoom or any other format.

It’s better to connect with the right coach who is right for you and will help you achieve and progress in Zoom than to wait until…

Professional personal coaching is actually another career of mine that I came to after years of working in the field of organizational consulting on a wide range of topics and extensive experience working with managers and teams. My desire was to deepen my skills and abilities to help people in change processes, and therefore I went to study professional coaching. Every personal coaching process is based on a worldview that sees a person as having the abilities and desire for personal development, achievements, and professional personal improvement. My coaching worldview is based on a combination of the existentialist and Adlerian approaches. This combined worldview sees us humans as always free to choose our choices, to create our lives and their meaning, in a unique way and from a search for our inner and authentic truth. It is based on principles of positive, humanistic, cognitive and social psychology that advocates the values: equality of value, mutual respect, belief in oneself and others, contribution and helpfulness, encouragement, focusing on the positive and cooperation, as principles whose realization and application allow, in the long term, to feel satisfaction in the cycles of life. It is fueled by research on the brain regarding the influence of thought processes on outcomes and the ability to promote mental flexibility and change perceptions.

My areas of expertise, in personal training and coaching processes, combine my professional experience with the acquired knowledge, skills, and abilities I have developed with my experience in personal and business training over the years. My unique combination is the product of two fascinating career paths that have shaped me to combine practical logical thinking with personal and social emotional intelligence.

As an industrial and management engineer, I focused on building a strategy and path for change processes in organizations, managing multi-participant projects, and leading with managers a significant change in organizational consulting processes throughout and across the organization.

As a professional personal trainer and facilitator of groups and workshops for personal development, I focus on the psychological aspects of group processes, effective communication, the ability to create together, and giving space to a variety of voices for organizational connectedness.

As a personal trainer, I meet with trainees, managers, and employees in their personal space; touching on the soft aspects of life, connecting with the inner essence, understanding our personal worldview and how we can move away from it and grow through processes of awareness and inner exploration.

Along with continued learning and curiosity about people and social processes, I create an all-encompassing professional framework that combines depth of perception with applied practice.

Here are some opening sentences that trainees brought to me in the personal training processes I provide:

• It’s scary to change and not succeed.
• I feel stuck on the one hand, and on the other hand, I’m afraid to change and move on from the current situation.
• I have financial fear with every step I take, but it’s not clear how real it is or if it’s just fear.
• It’s frustrating to think about continuing life like this! What, is this? Is this what awaits me?
• What scares me the most is what people around me will say about me, and if it doesn’t work out? Of course, to be disappointed, but also to disappoint…
• I want to advance in the workplace, but how?
• I’m not in the right place, not in the right job…so what now? Change careers mid-life?